Please order your copy of "How you get what you want" at the pre-publication price now. This new book will be distributed worldwide, and the first edition will appear in German, English and Spanish.
"How you get what you want" (Pre-publication order)
Hardcover edition of "Communications marketing"
E-book edition of "Communications marketing"
"Communications Marketing", bundle of e-book and hardcover edition
"How you get what you want".
Order now in advance of publication.
Here you can download an outline of this book.
Here you will find currently scheduled seminars on the subject communications.
Now available as a bundle: A new and completely revised edition (in English), as an e-book for immediate reading and as a hard-cover edition by mail.
"The power of communication"
The new book "How you get what you want" covers the mighty instruments of communication, it mechanisms and its principles. And of course also the amazing results, which can be achieved if one understands and masters the tools of communication. The author leads the reader into the world of communication and shows, how he can get what he wants with its tools and principles.
Someone who understands how to handle its instruments will always be capable of convincing the person on the other side more easily and effectively, such as in communications with friends or members of one's family, with business partners, customers and politicians, yes even with blackmailers or gangsters.
"If we want to have success, then we have to reach a goal. And if we want to reach our goals, then we have to win other people for our plans. If we want to win people, then we must be capable of influencing them. If we want to influence people, then we must be able to change their thinking and even their behaviour, within their own reference system."
This passage from the book by De Micco already outlines quite clearly what the reader can expect. His subject is interpersonal communication, which is always influenced by the reference systems in which people move, and by the communicative rules of the game. He shows that a human being is not only the product of his own individual psyche, but that his behaviour is decisively related to and interdependent with his social environment. De Micco wants to present methods, which can lead to changing opinions, views and even behaviour during the communicative process.
By means of communication or, expressed more precisely, by correctly handled and understood communication, plans can be realised much more quickly and effectively. The greatest hurdles, which stand in the way of every strategy and every plan, are still people. It is necessary to have an impact on the commutative behaviour here.
TARGET GROUPS
Potential target groups for this book are not only entrepreneurs, managers, politicians or advertising strategists. In fact this book is interesting for everyone who wants to change something in their private or professional life, and who needs to convince other people to be able to achieve this.
Here you can order current publications.
An overview of open seminars is available here.