How You Get What You Want
"The Power of Systems"

Someone who understands how to handle its instruments will always be capable of convincing the person on the other side more easily and effectively, such as in communications with friends or members of one's family, with business partners, customers and politicians, yes even with blackmailers or gangsters.

"If we want to have success, then we have to reach a goal. And if we want to reach our goals, then we have to win other people for our plans. If we want to win people, then we must be capable of influencing them. If we want to influence people, then we must be able to change their thinking and even their behaviour, within their own reference system." This passage from the book by De Micco already outlines quite clearly what the reader can expect. His subject is interpersonal communication, which is always influenced by the reference systems in which people move, and by the communicative rules of the game. He shows that a human being is not only the product of his own individual psyche, but that his behaviour is decisively related to and interdependent with his social environment.

De Micco wants to present methods, which can lead to changing opinions, views and even behaviour during the communicative process. By means of communication or, expressed more precisely, by correctly handled and understood communication, plans can be realised much more quickly and effectively. The greatest hurdles, which stand in the way of every strategy and every plan, are still people. It is necessary to have an impact on the commutative behaviour here.

Target Groups

Potential target groups for this book are not only entrepreneurs, managers, politicians or advertising strategists. In fact this book is interesting for everyone who wants to change something in their private or professional life, and who needs to convince other people to be able to achieve this.

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