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NEW! How to find and convince Investors
The most important success factors in persuading investors are discussed and elaborated on using practical examples. The focus is less on the technical, but rather more on the communicative aspects, which are the crucial success factors.
(English version coming soon!)
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How You Get What You Want
The new book "How you get what you want" covers the mighty instruments of communication, it mechanisms and its principles. And of course also the amazing results, which can be achieved if one understands and masters the tools of communication. The author leads the reader into the world of communication and shows, how he can get what he wants with its tools and principles.
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IPO / Reverse IPO
It is possible! Also, innovative, small and medium-sized businesses can be financed through an IPO - if the concept is conducive. The entrepreneur and author Luigi Carlo De Micco shows in his new book, IPO - How small and medium enterprises can also be financed via the stock exchange.
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Communicational Marketing
Advertising and reality. New times require new ways of thinking. "It is time to leave the one-sided and purely psychological approach of the 50s and 60s behind. This appeal does not direct itself only to the advertising strategist, who thinks that he can manipulate the "subconscious" of the customer by promoting his product in a sufficiently suggestive manner, but also to the entrepreneurs that are expected to finance this misconception."
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IGI ARABA
Charity Project, please visit www.igiaraba.com.
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